Here is a true story, when my son (a millennial) needed to get his truck inspected, he searched Google to find a business that could help him so he could get his truck licensed. We live in a small town in Missouri, about 50 miles outside Kansas City, and there were NO business listed on Google to inspect his truck. A yellow pages phone directory happened to have been delivered that day so he picked it up (that’s right, in this day and age, he had to resort to an old yellow pages phone directory) and asked how to use it. He found some businesses listed and called them to get his truck in for an inspection. After he hung up the phone, he said he could not believe Google let him down. However, it wasn’t Google that was the problem, it was the local mechanics that had not invested in their business by creating a website to advertise their services, so they missed out on a potential customer.
The Importance of Having a Website in Today's Digital Age
In today's fast-paced digital world, having a website is crucial for any business or individual looking to establish an online presence. Here are just a few of the many benefits of having a website:
#1. Increased Visibility:
A website provides an online presence for you to showcase your products, services, or personal brand to a wider audience. It's a 24/7 brochure that can be accessed by anyone with an internet connection, giving you maximum exposure.
In addition, when someone is looking for your specific service or product, a website allows you to appear in the Google search results so a prospective customer has an opportunity to be introduced to your business and result in a new customer.
#2. Credibility: A well-designed, professional website builds credibility and trust with your target audience. It shows that you are a legitimate and established business or individual who is committed to providing quality content and services.
Most importantly, if you do not have a website, prospective customers question if you can meet their needs, or if you are even still in business.
#3. Cost-Effective Marketing: A website is an inexpensive way to reach a local or global audience, depending on your goals, without having to spend money on traditional advertising methods. You can use your website to promote your products, services, or events, reach new customers, and retain existing ones.
A website delivers one of the highest returns of any form of marketing. Once it is live and has been indexed on Google, it is one of the most effective lead generation tools available to a business. It is continually delivering leads at very little cost, lower than any other form of marketing.
#4. Improved Customer Service: A website provides customers with easy access to information about your products and services, as well as a convenient way to communicate with you. This can help improve customer satisfaction and loyalty, leading to repeat business and positive reviews.
#5. Data Collection:
A website can be equipped with analytics tools that help you track visitors, their behavior, and preferences. This data can be used to make informed decisions about your online marketing strategy and to better understand your target audience.
All websites built by ARCH Digital Solutions come equipped with Google Analytics so you can know at all times how much traffic your website is receiving so you can judge its effectiveness. Our websites also have onsite stats available to track form submissions and click-to-calls from the mobile version of the website.
In conclusion, having a website is no longer a luxury, but a necessity in today's digital age. Whether you're a small business, an individual looking to establish a personal brand, or a large corporation, a website can provide you with numerous benefits and help you reach your online goals.
Why You Should Select ARCH Digital for Your Website Design Company?
We build not only beautiful websites, but also effective websites. All our websites are built with users in mind so they are easy to navigate, come with custom-written content to promote your services and products, are responsive to all devices to enhance the user experience, and meet all Google’s guidelines to give you the best opportunity to rank well in the Google results.
They are also very affordable and we deliver a draft for you to review quickly, usually within 10 business days, so you can start showcasing your business on Google within just a few weeks. If you are ready to grow your business and increase your online presence, contact us today!